Professor Bainbridge...on law, politics, religion, culture & food

UC Snark

Above the Law comments on UC Berkeley’s continuing effort to “rebrand” itself:

Berkeley paid a public relations firm $25,000 to come up with the brilliant new moniker, UC Berkeley School of Law.

Considering that Berkeley’s bar passage rate dipped to just 82% in the July 2007 California bar exam, maybe they ought to devote as much attention to teaching as they are to branding. Tellingly, Berkeley’s response was to hire a former UCLA administrator as their new director of academic support.