Professor Bainbridge...on law, politics, religion, culture & food
Market Responses to Name Changes
Remember when Boalt UC Berkeley spent all that money on coming up with a new brand name? I couldn;t help being reminded of that episode when I read a new paper, Price Reactions to Corporate Name Changes, which finds “name changes convey weak real information about the corporation.”
Posted on Wednesday, May 07 2008 | Permalink
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